How to Boost a Facebook Post in Back at You

To Boost an Existing Post:

Step 1. Navigate to the Back At You website and log in.

Step 2. In the upper left-hand panel, locate the words “Client BAY”, select the dropdown menu, and switch the view to “Social BAY”.

Step 3. To boost a post that has already been created by you or the BAY system, navigate to the left-hand panel and select “Analytics”. Here you will find all your previous posts.

Step 4. Locate the post you are interested in boosting. You can use the search bar on the upper right side of the page to search for keywords or phrases.

Step 5. Once, you have located the post, select the “Advertise” option.

Step 6. You will see your options for targeting, in compliance with Fair Housing. Select “Customize targeting settings”. Here you will be able to select your location, distance from your location, and whether you’d like to target people who live in that location or everyone in the location.

Step 7. Make your selections and hit the green continue button.

Step 8. Select your campaign duration and total budget. Hit the green submit button once finished. ***If you do not have a credit card on file, you will be prompted to input your billing information at this time.

To Boost a New Post

Step 1. Navigate to the Back At You website and log in.

Step 2. In the upper left-hand panel, locate the words “Client BAY”, select the dropdown menu, and switch the view to “Social BAY”. 

Step 3. Navigate to the left-hand panel and select “Create Content”. From here, you can select one of the posting tools that the BAY system offers, such as a landing page post OR create your own custom post.  

Step 4. Once your post has been created, select the green “Continue” button. You will be asked “Would you like to advertise this post?” Select “Yes, let’s advertise it!” 

Step 5. You will see your options for targeting, in compliance with Fair Housing. Select “Customize targeting settings”. Here you will be able to select your location, distance from your location, and whether you’d like to target people who live in that location or everyone in the location.

Step 6. Make your selections and hit the green continue button.

Step 7. Select your campaign duration and total budget. Hit the green submit button once finished. ***If you do not have a credit card on file, you will be prompted to input your billing information at this time.